Local Service, Personal Attention

At Service First Insurance, you’re not just another policy number. We’re a local, family-owned agency with offices in Payson and the East Valley — and we’ve built our reputation on personal relationships. Because we’re an independent broker, we work with multiple top-rated insurance companies to find the right plan at the right cost. That means you get the coverage that fits you, backed by people who know your community and care about your needs.